I’m Elias, an experience designer based in Amsterdam


I am a user experience and visual designer with over a decade of experience in strategizing and designing digital products. I specialize in conducting user research, creating UX deliverables and bridging those with business goals. A firm believer in design thinking as a mindset and a process, I always seek to contribute to shaping seamless digital experiences by relying on creative solutions and research findings.



Field & Desk
Heuristics Audit
Usability Testing



Competitive Analysis
Goals & Metrics
Content Strategy



Visual Design
Systems & Libraries

My Work


A deep dive into how digital solutions can help streamline the processes of day care facilities.

Competitive Research • Information Architecture • Wireframe & Prototype •Microinteractions

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National eCommerce Platform (NEP)

As part of Deloitte team, I helped small to medium enterprises in Saudi Arabia find the confidence to usher into the eCommerce market

Design System • UI Design

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Medicus AI - Wellbeing Quiz

An interactive quiz backed up by a medical research team for users to assess their psychological and physical wellbeing and get insights and tips.

UI Design Component Design • Design Handoff • A/B Testing

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Vintage Cellar

An exclusive mobile application that digitizes the personalization of fine wine purchasing.

User Flow • UI Design • Prototype • User Testing

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Vintage Cellar

Liv Good

Liv Good promotes healthy living by importing organic food and beverages of international brands. I was assigned to design the e-shop, e-commerce and editorials website.

Competitive Research • Information Architecture • Wireframe & Prototype • UI Design

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Dubai Media Incorporated

New interface for the mobile app comprised of the corporate aspect of DMI, along with a new strategy for employees, dedicated to their needs and HR processes.

UI Design • User & Stakeholders Interviews • Information Architecture

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Mango Studio

A video editing product integrated within Mangomolo backend (Over-The-Top Media Service), giving admins the capacity to generate customised video content for the front-end platform.

User Flow UI Design Microinteractions Usability Testing

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Mango Studio

Here's what I've been up to the past year...

As part of the M.Sc. program in Digital design at Hogeschool van Amsterdam, I worked on various experimentations for clients, expanding my horizons to dive into augmented reality, digital out-of-home screens and research through design approaches.

See Process Book

Say Hello!

I'm up for an interesting project or position. I'm also open to some volunteer work.
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