I am a user experience and visual designer with over a decade of experience in strategizing and designing digital products. I specialize in conducting user research, creating UX deliverables and bridging those with business goals. A firm believer in design thinking as a mindset and a process, I always seek to contribute to shaping seamless digital experiences by relying on creative solutions and research findings.
Field & Desk
Goals & Metrics
Systems & Libraries
A deep dive into how digital solutions can help streamline the processes of day care facilities.
Competitive Research • Information Architecture • Wireframe & Prototype •Microinteractions
As part of Deloitte team, I helped small to medium enterprises in Saudi Arabia find the confidence to usher into the eCommerce market
Design System • UI DesignRead Case Study
An interactive quiz backed up by a medical research team for users to assess their psychological and physical wellbeing and get insights and tips.
UI Design • Component Design • Design Handoff • A/B TestingRead Case Study
An exclusive mobile application that digitizes the personalization of fine wine purchasing.
User Flow • UI Design • Prototype • User TestingRead Case Study
Liv Good promotes healthy living by importing organic food and beverages of international brands. I was assigned to design the e-shop, e-commerce and editorials website.
Competitive Research • Information Architecture • Wireframe & Prototype • UI Design
New interface for the mobile app comprised of the corporate aspect of DMI, along with a new strategy for employees, dedicated to their needs and HR processes.
UI Design • User & Stakeholders Interviews • Information ArchitectureRead Case Study
A video editing product integrated within Mangomolo backend (Over-The-Top Media Service), giving admins the capacity to generate customised video content for the front-end platform.
User Flow • UI Design • Microinteractions • Usability TestingRead Case Study
As part of the M.Sc. program in Digital design at Hogeschool van Amsterdam, I worked on various experimentations for clients, expanding my horizons to dive into augmented reality, digital out-of-home screens and research through design approaches.See Process Book